In today’s digital world, advertising is now more online-focused than ever before. One key element of digital marketing is pay-per-click, which has established itself as one of the most effective online advertising techniques currently available. The...

Making the decision to set up an online shopping store is both daunting and exciting at the same time. Even though there’s no arguing the benefits that a business can enjoy from going online, without the right marketing, the...

Ecommerce content marketing is more than a buzzword—it’s a way of life. Brands selling online have produced colossal amounts of content to meet the 50% growth in content consumption in 2020. Yet not all that content is getting seen, despite the...

Gone are the days when the only community that existed was the off-screen one. Nowadays, if you’re not active on social media, your business is really missing out on a huge potential customer base that most likely doesn’t even...

Whereas retail was once a strictly offline business, many companies in the industry would not survive without the internet. Having a good website is, of course, vital to keeping up with your competitors, but it is no longer enough...

SEO, otherwise known as search engine optimisation, is the act of improving the flow of traffic to a website by increasing its visibility on popular search engines such as Google, Bing and Yahoo. With so many businesses making the...

In this present competitive world, social media is proving to be a powerful tool for marketers to promote their brand among their target audience. Social media platforms are primarily becoming more effective channels for e-Commerce ventures to endorse their products and...

When it comes to an online website, nearly 88% of online customers agree that they hit the exit button right away if the site has a poor user navigation (this perhaps comes right before the lack of high quality commercial photography);...